Brand diagnostics
How to check if ChatGPT knows your brand
A practical framework for checking whether ChatGPT understands your brand, your category, and the reasons it should recommend you.
4 min read
Start with category prompts, not vanity prompts.
Do not begin with 'What is CapstonAI?' Begin with the commercial questions your buyers ask: best providers, top alternatives, trusted partners, and category explainers.
Those are the prompts where AI visibility matters because they influence discovery before a prospect knows your name.
Check how your brand is described and compared.
Look for omission, weak positioning, inaccurate claims, and places where competitors are named while you are missing.
Pay attention to the language models use. If they cannot describe your audience, offer, or differentiators clearly, your entity signals are too weak.
Turn the audit into a repeatable system.
One-off checks are useful, but they do not show movement over time. You need recurring prompts, scoring, and tracked fixes.
CapstonAI does exactly that by diagnosing visibility gaps, prioritizing structural fixes, and tracking weekly share-of-voice improvement.